Cannabis public relations
We’re seasoned strategic PR consultants with solid journalist contacts in the cannabis, mainstream, lifestyle, business and new media markets. We create strategic cannabis PR campaigns that utilize our media relationships to obtain press coverage that tells (and sells) your cannabis branding stories, builds momentum and establishes category leadership.
We work with B2B and consumer/lifestyle cannabis companies and take a highly strategic approach to PR that helps you meet bottom line objectives.
Our cannabis PR campaigns start with an editorial calendar that includes multiple story angles that position your brand, company, and leadership within our targeted media. Our team is in touch with journalists daily to ensure we don’t miss an opportunity from feature stories to best-of lists to executive profiles and quotes. Thought leadership and expert positioning are our strengths.
Identifying your brand’s key messages is an important element of any successful cannabis PR campaign. We’ll uncover your key messages - what makes your company different than any other out there - to ensure that everyone is speaking the same language from executives to sales reps to delivery drivers. We'll help you implement these key messages across your platforms.
We create cannabis content that helps define your brand and connect you with your target audiences. As expert communicators, we know how to craft content that is compelling. Reach your sales and marketing goals through newsletters, blogs, white papers, social media, bylined articles, speaking engagements and more.
As part of any cannabis PR campaign, reporters want to talk directly to sources, like you. As cannabis PR experts, we’ll help identify your spokespeople and train them how to conduct media interviews and stay on message. Our journalism experience comes in handy as we role-play scenarios to prepare for the expected and unexpected.
Speaking opportunities at cannabis industry events are an effective way to get in front of captive audiences. We develop speaker profiles and request keynote and panelist speaking opportunities at industry events. This approach puts you in front of potential clients and positions your company as the experts in your category.
We don't have to tell you that this industry is ripe for crises. Rule number one of cannabis crisis communications is to be prepared. We'll help you develop a plan to get out in front of any potential crisis and come out on top.